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Insight

Analytics.


The internet is probably the most competitive business platform ever created. To keep pace with the constantly changing nature of the environment, your online marketing needs to do more than simply attract visitors to your site. You need to know what happens when people visit your site, so you can encourage them to stay and create a conversion (whether a sale or an enquiry) and encourage more people to do the same.

 

 

NeoLogic offer a suite of insight services; our aim is to validate your analytics data, determine where your traffic is coming from, analyse which campaigns are most effective, and optimise the journey from visitor to customer.

  • Analytics can provide a great depth of information into how your website is working. A fully audited analytics configuration, that is correctly measuring how traffic is getting to your website and how it is behaving once on the site, will ensure that we (and you) have the insight needed to optimise your online performance. Armed with this information we can recommend improvements to your site and in turn measure the resulting improvement in conversions and how visitors are responding to the changes.
  • Ongoing cross-channel performance reporting can be developed to your bespoke requirements, enabling you to keep track of overall online performance against the set of KPIs that is most relevant to your business.
  • Our conversion optimisation services are designed to help you identify key areas for improvement on your website. We aim to improve user experience and reduce the barriers to conversion, through measured and analytical testing strategies, e.g. multivariate testing (MVT).
  • The services above are closely linked, and form the core of our holistic approach to online measurement, analysis and optimisation. In addition we also provide the consultancy required to tie these complex elements together and align with your business strategy, including advice on:
    • Analysing ROI and defining key performance indicators (KPI)
    • Developing reporting dashboards and benchmarks
    • Best practice for usability, user experience and conversion paths
    • Strategy development and measurement